This Black Friday, 23rd of November, the local ethical fashion community Revival Collective and The Social Society have joined forces for the ultimate ANTI BLACK FRIDAY event: a clothes swap party where you can drink, socialise and get a wardrobe refresh.
The event is taking place on Friday 23rd of November 7pm-11pm at Merkaba My Brighton. And is suitable for over 18s only. Entry £5.
The aim of the event is to offer Brightonians an alternative to shopping the Black Friday Sales and bring back the social and fun aspect of fashion.
With over £10bn worth of unworn clothes in Britons wardrobes and an environmental impact that has reached crisis point, it’s now more important than ever to shop second hand and keep clothing in the loop and out of landfill. They want to encourage the local community to come together and celebrate fashion for what it should be – an outlet for creativity and expression without exploitation and terrible environmental impacts.
This event also falls during Greenpeace’s global campaign ‘MakeSmthngWeek’ an international festival of events that encourages people to engage their creative skills, community spirit and the power of social experience. Instead of spending the Christmas and end-of-year season shopping, they are promoting coming together to fight consumerism and Make Change.
During the event, there will be a talk by Melissa Shinn from Greenpeace who will be speaking about ‘Make Smthng Week’ and discussing ideas around mindset change and addiction to buying fast-fashion.
How does the Anti-Sweatshop Swap Shop work?
You will get a token for every piece of clothing you bring along 1 token = 1 item from the swap shop. Only clean, good quality items are accepted. The clothes are then sorted and laid out giving all attendees the opportunity to drink, socialise and meet new people in the Merkaba My Brighton bar. Then, when everything has been sorted all attendees are let you loose in the swap shop. Any items left at the end of the afternoon will be donated to charity.
Revival Collective, an ethical and sustainable fashion, beauty and lifestyle online magazine and conscious collective, was founded by Hermione and Harriet in 2016 to raise awareness about the ethical and environmental issues surrounding the fashion world and make conscious living as accessible as possible. Using Revival Collective as a creative platform to inform and inspire, they share Fashion Revolution’s vision that creative expression through fashion, beauty and lifestyle can and should have only positive impacts on the world.
The Social Society, a Brighton based social events platform that supports local charities was founded by Toni Finnimore. They host unique monthly social events, build local communities and offer skill sharing, training and volunteer opportunities to six local charitable projects. A percentage of the membership fees go to the projects they are supporting to help them financially and their member base is currently helping over 1000 members find their people and purpose.
Toni Finnimore says; “We need to come together to address these issues collectively as communities and what better way of doing so than by social events that mean more!”
Hermione Berendt, one of the event organisers says: ‘We are hoping the event will be a really great way to avoid the Black Friday shopping madness, encouraging clothes lovers to come together and put an end ‘throwaway fashion’ mentality and show our unused clothes the love that they deserve by getting them back into circulation.’
Tickets are £5 – there is a limited capacity so buying tickets in advance is encouraged. The event is taking place on Friday 23rd of November 7pm-11pm at Merkaba My Brighton, 17 Jubilee Street, Brighton BN1 1GE.