Addressing ‘Calorie Creep’ With 400-600-600 Campaign

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  • 57% of adults in East Sussex overweight or obese.
  • Around a quarter of our calorie intake comes from eating outside of the home.
  • One You East Sussex is making available free resources to East Sussex residents to raise awareness around calorie consumption.

The new national ‘One You’ campaign helps people tackle the ‘calorie creep’ that sees 57% of adults in East Sussex being overweight or obese.

The new campaign provides adults with a simple tip to help them make healthier choices while out and about – aim for 400-600-600. That’s around 400 calories for breakfast, 600 for lunch and 600 for dinner, plus a couple of healthier snacks and drinks in-between. Adults consume around a quarter (20-25%) of their calories from eating out, with many unsure how many calories they need each day. 

The tip will help adults reduce excess calorie consumption and stay within their recommended daily intake – 2,000 for women and 2,500 for men each day. To launch the campaign, One You East Sussex is making available free food-related resources, to help people avoid the extra calories that can cause unhealthy weight gain and contribute to a range of health issues such as heart disease, type 2 diabetes and some cancers. The materials include ‘fuss-free food swaps’, online videos with tips from One You East Sussex Adult Weight Management Advisors and recipe suggestions.

Free and informal outreach events will be held in April where trained advisors will be on hand to explain the personalised healthy lifestyle services that are available. Such services include free weight management, stop smoking support and NHS Health Checks.

An exclusive pack of resources will be provided to anyone who signs up to a One You East Sussex service during the Calorie Creep campaign through the website or at an event. Activities will be available at the events to encourage people to explore their understanding of calorie counting, and a mobile clinic room will be on-site to carry out NHS Health Checks for those who are eligible.

Karen Davies, Lead Dietitian for Adults at One You East Sussex, said: “The 400-600-600 tip is a guide designed to give people choice and flexibility in their diet, particularly when eating outside the home. Using this rough guide means that people can be aware of how many calories they are consuming – especially when grabbing food out and about. And with the opportunity to receive exclusive resources, now is an exciting time to sign up for a service.”

Peter Aston, Health Improvement Principal, East Sussex Public Health, said: “On average we are eating 200-300 calories more than we should every day. Our One You East Sussex service is on-hand to advise people through the website, social media, local events, or by giving the service a call.”

Details of the free-to-use services being offered by East Sussex One You, including stopping smoking, losing weight and NHS Health Checks, can be found at or by calling 01323 404 600.

Twitter: @OneYouESussex

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