The race takes place on Sunday, September 11 and is the biggest closed road triathlon on the south coast.
Brighton and Hove Triathlon includes an open water sea swim, a flat cycle leg and a run along the city’s iconic promenade towards the British Airways i360.
Each year event organisers will pick two local charities to support and this year have decided to team up with Brighton & Hove Albion FC’s official charity for the inaugural race.
AITC runs an array of projects throughout Sussex and has engaged with more than 30,000 in the last 12 months alone.
She said: “We are very grateful to be chosen as the official charity partner of the Brighton and Hove Triathlon. As a sporting charity it is fantastic to be able to be part of one of the city’s premier race events.”
This year’s triathlon is also being run alongside the two-day Sport and Fitness Show taking place in Brighton and AITC community coaches will be running various activities in the event’s Have-a-Go Zone alongside volunteers from the Sussex FA. These will include football workshops and disability sport taster sessions.
The Sport and Fitness Show will take place on Hove Lawns on Saturday 10th – Sunday 11th September and as well as the AITC and Sussex FA activities it will also include nutrition and retails zones, alongside a main stage with fitness classes and live cooking demonstrations.
John Lunt, Triathlon Director said: “We are delighted to have Albion in the Community as a local charity partner. We are excited to be working with the team moving forward and hosting their marvellous fundraisers in the inaugural race.”