Following the high-profile launch of Snailspace at the Theatre Royal in October, Brighton businesses have heeded Norman Cook’s advice to ‘get in quick’ as almost 60% of the giant snail sculptures have already been snapped up by sponsors keen to ensure their brands are associated with this ‘must see’ event of 2018.
One of the first to sign up were previous Snowdog sponsors, Griffith Smith Farrington Webb. Speaking about why they’ve signed up again, Nadia Cowdrey, Head of Tax Trusts & Estates said: “Businesses have to spend budgets wisely and actually it’s the best £5,000 we could ever spend as a business. We would have to spend four or five times that amount for the amount of PR coverage that you get from doing one of these events. So we’re doing it again, without hesitation.”
In fact they are so excited about their involvement that they have already named their snail, ‘Paisley’. Nadia explained why: “Why ‘Paisley’? Well, if there is one ‘juicy’ legal case read at university that sticks in the mind of most solicitors, it’s the tail of the snail in Donaghue v Stevenson!
“A lady ordered a ginger beer in a café in Paisley which included more than she bargained for – a decomposing snail! And so he became known as the Paisley snail and it paved the way for much of our consumer protection law.”
Many of those already signed up were sponsors of Snowdogs by the Sea, so understand the unique commercial benefits of being involved in an event of this kind, whilst also supporting a vital local charity. However, there are also a number of ‘new’ sponsors and details will be announced in the New Year. Speaking about signing up again, Executive Director of British Airways i360, Steve Bax said: “It is a great fit with our brand. We are Brighton and we want to help as much as we can.”
Signing up early enables sponsors to maximize their involvement in the campaign and integrate the event into their 2018 marketing strategy. Getting involved early on has also enabled some organisations to spread the cost over two financial years, making it highly cost effective.
For the 2018 event there is an opportunity for one business to become Snailspace ‘Presenting Partner’, a unique way for a business or organisation to become synonymous with Snailspace and benefit from its profile within the city at every stage.
Snailspace organisers are also looking to secure a sponsor of the Learning Programme, launching in January 2018, which proved to be a hugely popular part of the Snowdog campaign. The ambition is to ensure that as many schools and youth groups within the city as possible engage with Snailspace’s creative educational activities and resources.
For businesses or organisations wanting to be involved in this unique event, the clear message is: don’t hang about if you intend to #BeMoreSnail next year!