British Airways i360 launches new charity partnership with graffiti sale

The world’s tallest moving observation tower, the British Airways i360, recently announced a partnership with local charity the Trust for Developing Communities (TDC) by launching a unique art sale.

British Airways i360 launched the partnership with TDC by auctioning the graffiti hoardings that stood between the construction site and the beach and were painted last summer by artists including Aroe, Gary, Jiro, AVK, Morf, Warg, Vodka, Rebus and Owed.

Graffiti by Morf for British Airways i360
Graffiti by Morf for British Airways i360

The charity provides advice, support and training for disadvantaged communities in Brighton and Hove, empowering them to aim high and work together to effect positive change.

 

British Airways i360 chief executive Eleanor Harris said: “We are proud to be working with TDC, a Sussex-based charity that supports children and young people in our local community. We want to inspire the next generation as they, like us, become part of the future of this city.

“We have talked about the regeneration of the seafront around British Airways i360, but with our pod soon to rise up to 138m, it feels right to think about the bigger picture of the city as a whole. As part of that, every child in a state school in Brighton and Hove will get a free flight during their school career.”

In 2014/2015, TDC worked directly with almost 600 children and young people in Brighton and Hove. It arranged 6,800 hours per week of volunteering, delivered training programmes and ran more than 400 meetings, events and projects. TDC workers also helped community groups raise £250,000 of funding and grants.

Popular TDC projects include the annual Wild Park Youth Festival (organised with Brighton and Hove Youth Collective), the BevenTEEN bulletin, which is written and edited by children, and the Bevendean Summer Programme, organised and funded by teenagers from the Bevendean Activities Group.  

TDC chief executive Linda Saltwell said: “From the top of British Airways i360 we’ll be able to see Brighton and Hove, and the projects we work on, spread before us.British Airways i360 and Trust for Developing Communities

“Brighton and Hove has some very affluent areas, but it also has some of the most deprived wards in the country. Some 46% of the city’s children live in the bottom 20% of England’s wards and in some areas child poverty is more than 50%.

“Research tells us that poor children can become poor adults, and we know there are huge health divides in the city that correlate to the mapping of child poverty.”

In the coming months the British Airways i360 will be supporting TDC’s child and youth work by helping to raise awareness and funds in line with their aim to not only regenerate the seafront but also think about the bigger picture of the city as a whole.

Brighton and Hove has some very affluent areas, but it also has some of the most deprived wards in the country. According to TDC, 46% of the city’s children live in the bottom 20% of England’s wards and in some areas child poverty is more than 50%.

Nikki Gatenby, MD Propellernet & TDC Trustee said: “Together with BAi360, our ‘Aim High, Go Far’ strategy will increase the reach of TDC impact. Enabling us to go even further and faster in developing the potential of local our children”

TDC chair of trustees Paul Bramwell added: “Our trustees and staff are thrilled to be chosen as the charity partner for British Airways i360. This partnership will build on mutual aims around innovating and inspiring young people and we look forward to increasing opportunities in the city and building on all the great work already taking place.”