Businesses Gather To Support Safe Drive Stay Alive

Businesses have gathered in East Grinstead to learn more about Safe Drive Stay Alive – a campaign which is watched by 8,000 West Sussex students and young drivers every year and highlights the consequences to dangerous driving.

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Run by West Sussex Fire & Rescue Service, it features first-hand accounts from family members of road crash victims as well as 999 responders who attend the scenes.

The fire service is encouraging partners / sponsors to come forward to help fund the programme in the future.

Caroline Nicholls, former High Sheriff of West Sussex, also attended. She said: “Learning to drive and passing your driving test has to be one of those life changing times; suddenly you have the freedom and independence to go wherever and whenever you choose. 

“Get it wrong and the consequences are life-changing too. The Safe Drive Stay Alive show has such a profound and powerful impact that every young person about to start driving should have the opportunity to take part – and every penny invested in the programme in West Sussex by donors and sponsors will be money well spent in helping to reduce accidents, injuries – and deaths – on our roads.”

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Chris Bowles, Station Manager for WSFRS, said: “Safe Drive Stay Alive shows the impact a collision has, not only on the person and their family, but on the whole community including the emergency services that have to deal with these horrific incidents.

“Students come away and discuss what they’ve seen with their friends and families which helps to spread the message further.

For more information about attending the show or becoming a sponsor and/or partner, call Angela Redman on 0330 2222404 or email

West Sussex Fire & Rescue Service is at the heart of West Sussex County Council’s Communities and Public Protection Directorate, working to support communities to become safer, stronger and more resilient through a combination of prevention, protection and response activities.

For further information please contact the news desk on 01243 752448 or email For urgent out-of-hours enquiries please call 07767 098415.