Bringing Missing Children Home On International Missing Children’s Day


Thousands of avid tweeters will be joined online by big names from the world of film, music, TV and sport on Friday 25th May 2018 for ‘The Big Tweet’ for Missing Children, a 24-hour tweetathon aiming to find missing children on International Missing Children’s Day. 

Led by UK charity Missing People, ‘The Big Tweet’ aims to find missing children by encouraging members of the public and high profile Tweeters to share appeals for missing children throughout the day. The team behind the campaign will be tweeting from the Twitter offices in Soho, London and joined by guests throughout the day, which includes Britain’s Got Talent 2017 finalists the Missing People Choir.

Between 12am and 12pm on 25th May, Missing People will tweet an appeal for a missing child every 30 minutes. The Missing People helpline is open 24/7 for anyone who sees their own appeal, or has information about a missing child. The online event not only helps the charity to find and raise awareness of missing children but also helps to reassure families who have been waiting years for news of their missing child.

Last year’s ‘Big Tweet’ saw thousands of shares on Twitter by members of the public and celebrities including Stephen Fry, Alan Carr and Tamzin Outhwaite. Since the campaign, 15 of the missing children featured have since been found. Twitter users can follow this year’s activity using the hashtags #TeamBigTweet or #FindEveryChild.

One child to be featured on the charity’s Twitter page is Madeleine McCann, who went missing from Praia da Luz in May 2007.

Kate McCann, mother of missing Madeleine, said: “Having a missing child, you live in anguish and hope that one day you’ll find the answer that leads you to them. It feels isolating, and for families like mine with a missing child, knowing that people care and want to help is so important. The ‘Big Tweet for Missing Children’ creates a simple way, on an important day, to galvanise as many people as possible to help remember, and hopefully find, children who are missing. It is heartening to see social media being used for good and I encourage everyone to help. One tweet could find the answer.”

 Jo Youle, CEO of Missing People said: “A staggering 24 children go missing every hour, and that’s in the UK alone. On International Missing Children’s Day on 25 May, and in the year that Missing People marks its 25th anniversary, we implore the public to get behind the Big Tweet to really make this year count.”

 The Big Tweet 2018 is being supported by players of People’s Postcode Lottery, who have raised a combined total of over £5million for the charity since 2009.

Laura Chow, Head of Charities at People’s Postcode Lottery said: “After the success of last year’s Big Tweet, we’re delighted to be supporting Missing People once again. Funds raised by our players mean the charity can be there for people in crisis around the clock. For the families who are desperate for news of their missing child, or for the young people who are away from home and in potential danger. Missing People, and everyone on Team Big Tweet, can play a part in helping these people be supported, and be safe”.

 Dara Nasr, Managing Director at Twitter, said: “It’s heart-warming to watch communities support each other by sharing appeals for missing people, which is something we see regularly on Twitter. It’s a real privilege to host the Big Tweet and to offer our platform as a way of getting the faces of these vulnerable children into the public eye.”

 Text HOPE to 70707 to donate £3 and help the charity Missing People to Find Every Child.

Text costs £3 plus network charge. Missing People receives 95% of your donation. Obtain bill payer’s permission. Customer care 02083924571 Charity No 1020419”

More information on ‘The Big Tweet’ at:

Twitter: @missingpeople