Legal & General Sponsors Brighton’s Big Sleep Out

Legal & General sponsored Brighton’s Big Sleep Out on 7th December 2019 at Hove Lagoon. ‘Sleep Out’ events are taking place across the world to raise funds and awareness for homelessness. With a target to raise $50 million, the events are being supported by both businesses and celebrities including Will Smith and Dame Helen Mirren. In Brighton alone, the Sleep Out will see around 500 people sleeping in cardboard boxes and sleeping bags for the night, in support of local charity Sussex Homeless Support.  

According to statistics from the Department of Housing, Communities and Local Government, Brighton and Hove has the second largest homeless population in England with one in every 69 people recorded as either homeless or residing in temporary accommodation. As a significant employer and housing operator in the area, Legal & General is dedicated to tackling this growing crisis.

Across the country, Legal & General is investing in initiatives which can help address UK homelessness. Earlier this year, it announced that it had invested £46.6m to provide homes for families on housing waiting lists in Croydon. Alongside, it has launched an Institutional Registered Provider with a committed pipeline of 3,500 affordable homes. Its sponsorship of the Big Sleep Out is another important initiative, which will help contribute to assisting 1 million homeless and displaced people worldwide. 

Dan Batterton, Head of Build to Rent at Legal & General, said: “Providing quality housing for all ages, demographics and social groups is a key aim for Legal & General. Never has it been more urgent to tackle growing homelessness numbers, with 1.1 million English households remaining on waiting lists. As a major employer in Brighton and Hove, where we are also delivering over 200 Built to Rent homes at market and affordable rents, The Big Sleep Out is an important initiative for us to support. helping to draw attention to this growing crisis.

Jim Deans, Founder of Sussex Homeless Support, said: “We cannot thank Legal & General enough. Its sponsorship gave us funds to bring in a world class stage, lighting and fantastic LED wall now our local band line-up will get a chance to shine at an event that has been compared to Band Aid but for homeless. Every 19 hours a homeless person dies in the UK, together we can turn the tide on this crisis.”

To sign up with The World’s Big Sleep Out and to register to sleep out at Hove Lagoon, go to