RadioReverb has announced that this year’s Reverbathon, the annual fundraiser for Brighton’s not-for-profit radio station, will take place on 3 March 2018.
The event will raise funds for the community radio station, which aims to be ‘the sound of your city’ by creating programmes that represent the Brighton community, reflected by their new strapline: ‘We Are Brighton. We are RadioReverb. The sound of your city’.
Following Juice 107.2’s recent buy-out by Global, Europe’s leading radio company, RadioReverb is likely to become increasingly important as an independent broadcaster. The latest Reverbathon fundraiser will be more vital than ever as the donations collected will ensure a local voice is preserved in Brighton radio.
The Reverbathon will be a live 12-hour broadcast, fundraiser and community event which will run from 7 am on Saturday 3 March to 7 pm, airing from the station’s studio in Brighton’s Open Market. The money raised by the fundraiser will contribute to the running of the radio station, enabling it to remain playlist and advert free.
The Reverbathon will also celebrate the social landscape of Brighton and Hove and showcase the top talent that dominates the station’s community lead schedule.
Each hour a different presenter will take to the airwaves with a special edition of their unique show. Other presenters, guests and musicians will be dropping in for short sessions and chats, creating a totally unique, one-off local radio experience.
Presenters scheduled to appear include Emma Inch, Sophie Cook, Josie Booth, Pete Jones and Alan Wares. Each presenter will also host a feature dedicated to celebrating International Women’s Day.
The RadioReverb team will be at the Open Market all day, selling merchandise and collecting donations. Listeners will also get the chance to request a song of their choice in return for a donation, made online or in person at the studio.
The 2018 event will be the 11th annual Reverbathon after it celebrated its 10th anniversary last year.
Station Director Tracey Allen said: “Reverbathon 2018 is shaping up to be a really exciting event, and we can’t wait to get out into the community and celebrate the diversity of Brighton.
“2017 was a great year for RadioReverb as we launched many new, exciting, socially aware shows and a number of our presenters won prestigious broadcasting awards. The donations raised by the latest Reverbathon will fund more exciting developments in 2018!”