A unique collaboration between children’s illustrator Raymond Briggs CBE, the Sussex children’s hospice he is patron to, and the local bus company has resulted in a new incarnation of the Snowman™ that will bring the original iconic character back to Brighton.
But instead of flying over the city, this snowman will travel through the streets . . .
Brighton & Hove Buses is delighted to welcome The Snowman Bus to its range of special edition buses. The design is a depiction of Sussex-resident Raymond Briggs’ original illustration of The Snowman and James taking flight over the Pavilion in the city.
Brighton & Hove Buses Managing Director Martin Harris said, “We are absolutely thrilled to bring The Snowman Bus to our customers and in time for Christmas. We’re hugely grateful to Raymond Briggs for his permission to let us use his original illustration and in time to celebrate the 40th anniversary next year of the original picture book’s publication.
“We’ve always sought to celebrate and enrich the artistic and cultural heritage of the city and are certain The Snowman Bus exemplifies this. There are so many adults who have a warm, deep and nostalgic connection to the story; we very much hope The Snowman Bus will melt the hearts of all those who travel across Brighton in it.”
The bus company has worked closely with Chestnut Tree House children’s hospice – the patron of which is Raymond Briggs – to have The Snowman Bus ready in time for its 10th annual Snowman Spectacular Fundraising Ball on Saturday 2 December to raise funds for the children’s hospice.
Sarah Arnold, Head of Fundraising at Chestnut Tree House, said: “The Snowman Bus is a fantastic way for us to celebrate the iconic character in Brighton, and a reminder of how the story resonates with us and the life-limited children and families we care for.
“The young boy in The Snowman story gets to experience an amazing adventure, but then loses his new friend. But when you think of The Snowman, it’s the happy times you remember, not the sad ending. This is very much what Chestnut Tree House is about – providing wonderful care, experiences, and precious memories of happy times together.”
The Snowman Bus is to make its debut public appearance alongside Snowman™ character outside the Royal Pavilion at the Old Steine on Saturday 4 November for a short time in the afternoon at about 2.30 p.m. to celebrate over a decade of collaboration between the illustrator and Chestnut Tree House.
The bus will be in service for customers from Sunday 5 November.