Small Business Saturday Calls For Communities To Find Their Local Hero

The UK’s largest small business campaign is urging communities to ‘find their local hero’ as the count-down to Small Business Saturday 2019 continues.

Aldingbourne Trust from Chichester was selected as one of 100 trail-blazing small businesses in the official count-down to Small Business Saturday, which began in August. With just one month to go before the day itself on 7 December, campaign director Michelle Ovens MBE has called on people in the area – including candidates from all parties in the upcoming general election – to show their support for Aldingbourne Trust and other local heroes.

“Political uncertainty continues, and the upcoming election five days after Small Business Saturday will dominate headlines this winter. That’s why we are asking you to not only go out and vote, or even campaign for your chosen candidate, but to spend some time campaigning for your local small business as well by using their services,” says Michelle Ovens MBE, director of Small Business Saturday.

“Small businesses will continue no matter the result on December 13th, no matter the circumstances, to provide the services their communities need. That’s why we say, go and find your local hero, such as Aldingbourne Trust and ensure they are celebrated appropriately for this ahead of this Small Business Saturday.”

Aldingbourne Trust is one of this year’s ‘Small Biz 100’, a selection of small businesses drawn from every corner of the UK that reflect the vibrancy of the UK’s 5.8 million small businesses. In the days running up to Small Business Saturday, the campaign will spotlight each of the Small Biz 100, as part of its mission to celebrate small business success and encourage the nation to ‘shop local’ and support British small businesses.

Aldingbourne Trust joins hundreds of previous Small Biz 100 businesses which have been announced by the iconic campaign since its UK launch in 2013. 

Michelle adds: “Small Business Saturday’s increasing popularity means it was harder than ever to choose just 100 of this country’s incredible 5.8 million small businesses to showcase, but we believe those we have chosen are true representatives of the diverse, creative and inspiring heroes at the heart of our communities.” 

A grassroots, not-for-profit campaign, Small Business Saturday was originally founded by American Express in the U.S. in 2010. It is now in its seventh year in the UK, with the aim of supporting and promoting the UK’s 5.8 million small businesses. American Express remains the principal supporter of the campaign in the UK, as part of its on-going commitment to encourage consumers to shop small.

In its seventh year, Small Business Saturday is the UK’s most successful small business campaign, which last year saw an estimated £812 million spent in small businesses across the UK on the day, according to research commissioned by founder and principal supporter American Express. 

This was up from the £748 million spent on Small Business Saturday in 2017, with 59% of people aware of the day saying they spent more than usual. 

The #SmallBizSatUK campaign trended in the UK top 5 on Twitter on the day, reaching over 100 million people globally.

The Prime Minister, the Chancellor of the Exchequer and the Mayor of London were among those publicly supporting the campaign, alongside more than 90% of local councils.

Small Business Saturday also benefits from the backing of leading business organisations including the Federation of Small Businesses, Indeed and Dell. The campaign is also supported by Amazon,, Square and Xero.

Small Business Saturday 2019 is open to all businesses to participate in and will commence its regional bus tour roadshow across the UK during the autumn, to drum up further support.