Jill Humphrey, Hove Business Association Chair said: “After a year of fundraising, Hove Business Association are extremely proud, in conjunction with The Sussex Heart Charity, to be able to provide an AED in such a prominent public area. Our thanks to the team at i360 for providing the facilities for our first siting.
“Those first few minutes following a cardiac arrest are vital and the use of an AED can be the difference between life and death. To have one in such a public place with thousands of visitors is of huge benefit.”
The defibrillator is operated on a self-service basis, meaning a member of the public can use it in an emergency by following simple instructions which come with the device. There will, however, be trained staff at the i360 and surrounding businesses have been encouraged to come along for a demonstration by the Sussex Heart Charity for additional support. Any victim of a heart attack needs treatment within 4 minutes of having a heart attack to survive and precious minutes’ delay could mean life or death when an ambulance makes its way to the busy Brighton seafront.
Said Eleanor Harris, CEO of the Brighton i360: “We are very grateful to Hove Business Association and Sussex Heart Foundation for their kind gift. We hope that it will help to save lives on the seafront and can be used by both the i360 and surrounding businesses as well as the public. We take very seriously our role in the safety of seafront visitors, especially in light of the increasing tourist numbers in the city.”
The defibrillator has been installed on hoarding at the south east corner of the Brighton i360 site during the construction phase and will move to the beach building after the attraction opens in 2016. Local businesses in the arches and at bottom of Preston Street will also benefit from the device being at this location. The nearest defibrillator is at the Pier, which is several minutes away from the new tower.
Toni Manuel from the Council seafront team said: “It’s great to see another defibrillator on the seafront and one which the public can use too. We currently have three defibrillator at the Brighton Seafront Office which our staff use. These are then distributed to Brighton, Hove and the Deans (Rottingdean, Saltdean & Ovingdean) over the summer.
Our Seafront Team are first-responders to 999 ambulance calls on the seafront and with the quad bikes we can get to the i360 in a few minutes.”
Businesses present at the unveiling included West Pier Traders, Lavender room, Mia Beach, Cadeau and Brighton Beach Ice Cream, Brighton i360, Hollandia and Mackley.