Vision Direct and Fight for Sight launch #ThinkUV Campaign


Europe’s largest online contact lens retailer and the UK’s leading eye research charity have joined forces for the second year in a row to #ThinkUV.

Vision Direct and Fight for Sight  contacted Giving Times as they are urging the nation to protect their eyes and think about the dangers of ultraviolet (UV) rays this summer. As part of their campaign, they’ll be encouraging everyone to take a sunglasses selfie to raise funds for pioneering research into sight loss prevention.

Think-UV_UKThe campaign is designed to highlight the importance of looking after your eyes in the sunshine and to protect them from harmful UV rays. Many people are proactive in wearing sunglasses, but are unaware that even during cloudy days their eyes are vulnerable to high levels of UV exposure. Sun damage to eyes is cumulative, and over exposure can increase the risk of developing conditions such as cataracts or macular degeneration over time.

A good quality pair of sunglasses can block up to 95% of UV radiation, and can even help reduce the amount of glare that reaches your eyes.

To help spread the word, Vision Direct is asking everyone to re-tweet the hashtag #ThinkUV on Twitter.  Vision Direct has pledged to donate £3 to Fight for Sight for every customer that tweets #ThinkUV from Monday 1st August until 31st August 2017.

For the duration of the campaign £3 from every pair of sunglasses Vision Direct sells will also be donated to the charity.

To help Fight for Sight fund vital eye research, you can also donate via text:

Just text TKUV17 £3 to 70070. (You can give up to £10 at a time by altering the donation amount).

Brendan O’Brien, COO of Vision Direct added: “Many people don’t realise the potentially damaging effect that UV can have on their eye health. That’s why we’re encouraging people to ThinkUV this summer and wear their sunglasses. We’re proud to be working alongside Fight for Sight on this campaign and to continue to support their pioneering research.”

Fight for sight’s Chief Executive, Michele Acton, said: “We are pleased to partner with Vision Direct to highlight how significant it is to wear sunglasses to help keep your eyes healthy. We are urging the nation to support the fight for sight and take a #ThinkUV selfie to raise funds for vital eye research.”

Get involved and show your support by donating today and sharing your #ThinkUV selfie.